By thelaegotist / / 72andSunny was among the LA-based agencies recognized at the North American Effie Awards Gala in New York last night. 72andSunny’s How Seventh Generation turned the environment into a personal matter for millennial moms was a Grand Effie Finalist and a Gold winner in the Positive Change: Environmental – Brands category. 72andSunny came home with 4 Effies, which recognize marketing effectiveness. Another LA standout was David & Goliath, which picked up a Silver in the Sustained Success-Products category for Irvine-based Kia’s “Share Some Soul”. The Sustained Success Effie Awards honor communications efforts that have experienced sustained success for 3 or more years. Additional LA-based agencies picking up Effie Awards trophies included Blizzard Entertainment, Conill, Deutsch LA, Grupo Gallegos, Liquid Advertising, MullenLowe US and TBWA\Chiat\Day. Download the complete winners list here.