Mistress Releases Inspiring Short Film for Discover Los Angeles #EveryoneIsWelcome


By thelaegotist / / L.A. ad agency Mistress produced and just released an inspiring short film capturing the Discover Los Angeles event #EveryoneisWelcome, which occurred on Saturday May 6 and featured hundreds of Angelenos at LAX helping create one of the world’s largest human-powered welcome signs, greeting visitors arriving from around the world with a YUGE message of love, compassion and inclusivity. Synchronized volunteers spelled out “welcome” in four languages: Spanish, Chinese, English and Arabic in a spectacular, stadium-style show, to welcome visitors from around the globe. Production credits below. Client, Discover Los Angeles Vice President, Marketing, John Boudouvas Vice President, Global Communications, Jamie Foley Group Creative Director, Jeremy Bacharach Vice President, Digital Marketing, Bill Karz Production Partner, m ss ng p eces Director, Josh Nussbaum Experience Director, Yehuda Duenyas Executive Producer, Edward Grann Producer, Matthew Ayriss Creative Agency, Mistress Partner, Creative, Damien Eley Creative, Rachel Guest Creative, Celine Faledam Sr. Brand Manager, Maggie Cadigan Director of Production, Dave Horowitz Other Production Peeps Edit: Bastard Productions, Rob Henry Music: “Love Like You,” & “Bloodshot Eyes,” by Soft Swells