Rodeo Show Directing Duo Mccoy | Meyer Bring Out The Bold in New Listerine Campaign


By thelaegotist / / Venice production company Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new LISTERINE UK “Bring Out The Bold” campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal. With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual. Credits: Directed by: Mccoy | Meyer Agencies: MRY, J. Walter Thompson Worldwide, Tongal Executive Producer: Scott Killinger Produced by: Joseph Ryan Martinez, Courtney Harmstone Cinematography by: Ryan Wood Edited by: David Andreini, Cutters LA VFX Supervisor: Patrick Kujawski Original Score: Adrian Walther