TVGLA Creates Infographic Content Campaign for SPIKE TV


By thelaegotist / / LA Digital agency TVGla had a lot of powerful imagery to use in developing promotional materials for SPIKE TV’s documentary series on Kalif Browder, a 16-year-old who was arrested for allegedly stealing a backpack and spent three years in Rikers Island because he could not post bail. And then after being released, tragically committed suicide. But instead of relying on the content within the series itself, the agency created original content – a series of fact-based infographics that tell the story behind the story. The result is a series of well produced and riveting digital spots told through stunning statistics that show the failures of the criminal justice system through Kalif’s experience. The work was so powerful, that SPIKE had TVGla turn it into a .30 second spot: Breaking down the systemic issues that failed young Kalif, TVGla brings to life the issues behind what it means to be unjustly committed in an infographic titled “Injustice” Another talks to the issue of “Bail” The third infographic “Solitary” deals with the problems with solitary confinement: Produced by Shawn ‘Jay Z’ Carter, Harvey Weinstein and the Cinemart, TIME: The Kalief Browder Story is a six-part documentary series on Spike, which premiered on Wednesday March 1st and runs thru Wednesday, April 5th at 10 PM, ET/PT. In addition to the video infographics, TVGla produced an integrated digital media campaign that ran across such websites as Deadline Hollywood, Vulture, The Washington Post and New York Magazine.