Levit Agency Creates First-Ever Super Bowl Spot for King’s Hawaiian


By thelaegotist / / Los Angeles-based boutique advertising agency Levit Agency has crafted a first-ever Super Bowl commercial for the beloved brand King’s Hawaiian that embraces the tribulations of fatherhood. The spot features a man boasting to his friend about his sly efforts to keep his beloved King’s Hawaiian rolls out of family reach, cleverly–albeit sloppily–stashing the bread in a grandfather clock accessed through a hole in the pantry. Little does he know that his son is not only aware of the secret hiding spot, but marvels at the presence of the rolls as a delicious miracle. Credits: Client: King’s Hawaiian Agency: Levit Agency Creative Director, President: Steve Levit Executive Producer: Kris Roberts Managing Director: Dan Pardo Production Company: Gartner Director: Mike Bigelow Producer: Helen Hollien Editorial: Paul Kumpata, Exile Post FX: Brewster Parsons