By thelaegotist / / Agency will debut new consumer-facing creative work for luxury kitchen brand in June Premium- and luxury-brand agency Team One has won a competitive pitch for Dacor (“DAY-core”), a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. In close partnership with Dacor, Team One will lead creative, strategy, public relations, social, digital, experiential and media planning responsibilities, while Samsung’s media agency, Starcom, will handle media buying duties. Dacor’s refreshed brand creative will be unveiled this summer, reflecting the company’s commitment to providing high-performance and high-style products to consumers passionate about cooking and entertaining.
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Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]