By thelaegotist / / – Tom Richards to build on robust approach to the client/agency experience – Full-service creative digital agency BLITZ today announced the appointment of Tom Richards to the position of Executive Vice President, Client Services and Brand Leadership. Richards will lead the BLITZ client services and delivery groups in addition to its integrated strategy relationships across all offices, including LA, New York and Boston. Richards, with more than 20 years of industry experience, joins BLITZ from M&C Saatchi where he was Director, Client Service. Prior to this, Richards held various roles at Deutsch, BBDO and Campbell-Ewald, working on award-winning brands such as Google, Apple, Starbucks and Expedia.com. Industry awards include Cannes, ADDYs, The Shorty Awards, Effies, Telly Awards, CLIOS, and Corporate Social Media Awards. As client leader, Richards will oversee the development of client-agency engagement objectives and the agency’s delivery against them, which encompasses client marketing goals and the agency’s work quality, growth and profit targets. As well, Richards will collaborate with the head of strategy to develop and refine best practices for the agency’s strategic processes, while directing the agency’s creative output in Los Angeles.
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