Battery Launches Latest Installment of the “Every Battle Defines You” Campaign


By thelaegotist / / The most recent installment of the “Every Battle Defines You” campaign for Warner Bros Interactive’s Injustice 2, a three-minute tone poem straight out of Dante’s Inferno. This latest video features DC Comic icons in mortal combat while also struggling internally. Storylines include shifting alliances, emotional ambiguity and the hypocrisy of the hero. Clearly, this video taps into the zeitgeist. CREDITS Game Developer: NetherRealm Studios Marketing Games Manager: Brian Goodman Client: Warner Bros. Interactive Entertainment President: David Haddad Vice President, Global Marketing Core Games: Matthew Geyer Director, Global Brand Marketing: Craig Mitchell Brand Manager: Minh Tran Associate Brand Manager: Jeffrey Hong Associate Brand Marketing Manager: Kay Park Agency: Battery Chief Creative Officer: Philip Khosid Chief Executive Officer: Anson Sowby Creative Director: Raymond Hwang Copywriter: Raymond Hwang Director of Strategy: Philip Ser Brand Director: Max Kislevitzß Executive Producer: Joanna Rhodes Producer: Mackenzie Busch Description: CG – Plastic Wax: Dane Maddams, Mick Hammell, Nathan Maddams, and Felix Crawshaw Sound – Beacon Street Studios: Rommel Molina/Sound Designer & Mixer and Kate Vandais/Producer Music – South Music