Gay Teens Struggle Between Identity and Conformity in Emotional PSA

 

By thelaegotist / / Non-profit Mythic Bridge aims to put youth behind the camera to “Change the Script” on LGBTQ issues Two gay teens grasp for a safe place to embrace their identity among peers in the new PSA “Love” for NYC-based non-profit Mythic Bridge. The powerful PSA, directed by Backyard’s Xander™, is a continuation of the “Change the Script” campaign from creative agencies Rabbit, Rabbit & Partners and Happy United. The spot depicts the timidness and innocence of budding young love in contrast with the distress and confusion of being an outlier as two teen girls contend with the pull of their heads vs. their hearts. The piece takes a meta approach to peer into Mythic Bridge’s youth filmmaking workshops, showing the girls leaning in for a kiss and cutting to a film set of teens working with mentors to bring these timely and underrepresented issues to light. Mythic Bridge, with co-founders Gage Cass Woodle and Donald Klein, is a non-profit that uses the transformative power of filmmaking to enable at-risk youth to actualize their potential. The campaign will support Mythic Bridge’s LGBTQ filmmaking workshops through a Kickstarter campaign. This programming creates a supportive community for LGBTQ youth and their straight peers to safely express themselves, uncovering personal experiences and transforming them into narrative storytelling. Having launched with an impactful PSA on the prevalence of suicide attempts among gay teens, the campaign continues to leverage storytelling to raise awareness, while simultaneously providing a constructive outlet for personal struggles. The PSA brings to light the issue that 64% of LGBTQ youth feel unsafe at school due to their sexual orientation*. Xander™ directed the spot and also served as a mentor on set, enacting the mission of the non-profit, while also crafting narratives to help spread their message. Credits: Client: Mythic Bridge Creative Agency: Happy United/ ECD Jane Keller Creative Agency: Rabbit, Rabbit & Partners/ECD: Brian Lightbody Writer: Kate Lummus Director: Xander™ Production Company: Backyard Producer: Josh Jupiter Casting Director: Erica Palgon, Erica Palgon Casting & Beyond Editorial: Whitehouse Editorial EP: Joni Williamson Editorial Producer: Francesca Capua Editor: Heidi Black Finishing: Carbon FX Post EP: Matthew McManus Post Producer: Devon Irete Flame Artist: Jim Gomez Color: COMPANY 3 Producer: Ashley McKim Colorist: Bryan Smaller Music Company: duotone Audio Post Creative Director: Jack Livesey Executive Producer: Ross Hopman Managing Director: David Leinheardt Composer: Brad Fischer Producer: Giovonni Lobato Audio Post: duotone Audio Post Sound Designer/Mixer: Andy Green Executive Producer, Audio Post: Greg Tiefenbrun Colorist: Alex Bickel, Color Collective Title Design: Susan Armstrong, Great Five Lakes *Based on The National School Climate Survey conducted by the Gay, Lesbian, and Straight Education Network (GLSEN) in 2011