By thelaegotist / / BULLITT is excited to welcome director Mouse McCoy to its diverse and compelling roster. McCoy is known for real-world innovation, and boldly challenging concepts with an approach he defines as creative engineering. “When we founded BULLITT as a filmmaker-driven company, it was with directors like Mouse in mind: entrepreneurial talent who thrive on exploring new frontiers and expressive ways of shaping stories,” explains Co-Founder/Director Justin Lin. McCoy’s campaign for Hot Wheels: For Real helped define the model for 360 branded entertainment, garnering 4 billion media impressions, breaking three Guinness World Records, and earning a Gold Lion and Clio Gold. McCoy has also lent his directing imprint on commercials and branded entertainment projects for Lexus, BMW, Ford, Audi, Toyota and more, often employing groundbreaking technology to the storytelling process. The son of commercial producers, McCoy first made his mark as a world-class racer and stunt man. He applied his experience as a Baja 1000 champion to developing the critically acclaimed documentary Dust to Glory. The film captures the struggles and triumphs of his epic solo journey on a motorcycle in the grueling event. Released theatrically, the film generated massive interest in Baja 1000, reputed to be the most dangerous race in the world.