Basak Erol Joins Ruffian


By thelaegotist / / Ruffian signs bold, new talent as it continues to evolve into a multi-disciplined production studio Ruffian has added LA-based director Basak Erol to its roster. Basak grew up in Turkey, earning a Degree in Literature from Istanbul University before traveling stateside to study Communication Design in Chico, Northern California. She began directing after settling in Los Angeles, creating memorable clips including “1999” for Active Child, a mythical fantasy-based music video that strikes a responsive chord to the band’s shimmering, dream-like sound. Beautifully evocative work for MTV also entices on a promo for MTV World’s “Love and Sex,” a show exploring relationships between young people worldwide. A rhythmic mix of color and tone highlight a couple making love, a sensual act diffused with overlapping images and explosions of kaleidoscopic colors, dynamic hues that suggestively seep and explode across frame. Mouthwatering shots of seductive fruit also beguile as an ancient Turkish soundtrack plays. It’s stylized, beautified work baring Basak’s signature look with music as leitmotif to reference her diverse artistic heritage. The quiet sorrow of “AU LOIN” also penetrates, a glimpse toward a lamenting lover writing poetry in a landscape of distant mountains and gathering clouds, a place where the interplay of light, darkness and mythical shafts of light intimate knowledge, acceptance and loss. “Whatever I create it’s what comes to me organically,” says Basak on her artistic approach. “I love making scenery, layering with music, editing, and working in post because it allows me to continually create.” “I want to be exposed to the advertising industry in the best possible way while developing my style even further,” she wraps. “My goal is to create projects that will resonate with people – and with Ruffian I have an opportunity to achieve this.” “Having spent months endlessly reviewing director’s reels, Basak’s work stopped me in my tracks,” comments Ruffian Founder / EP Robert Herman. “She is quite fearless, but always within the bounds of a beautifully orchestrated and controlled world that is very much hers.”