By thelaegotist / / Tim Roper, a 20-year agency vet (15 of those as writer-ECD at Crispin Porter + Bogusky) and former roster director at Partizan Entertainment has launched F. Yeah & Associates, an independent creative development-production hybrid that is home to writers, directors and—most prominently—writer-directors. “We’ve taken those entertainment industry models of writer-director and showrunner and are applying very specific talent to them in branded content with a leaner, nimbler, no-compromise kind of approach”, said Roper who has both written and directed work recognized in every major award show including an Emmy nomination for Hulu and a sweep of virtually every industry competition for Volkswagen’s “Safe Happens.” Joining Roper will be Executive Producer Lisa Effress, formerly of CP+B, TBWA Chiat/Day and Peterson Milla Hooks. She is best known for producing iconic work for brands like Gatorade, GAP, Visa, Target, Windows Phone, Climate Reality Project and Intel. “As our industry works harder and harder to emulate the pop culture resonance of our cousins in entertainment, we’re excited to apply the wisdom of their process, as well,” said Lisa Effress. For more information, visit f-yeah.co or follow on Twitter: @FYeahandAssoc.