Matthew Rolston & @LArge Productions + Post Go Fashion Forward With New Beauty & Lifestyle Division: [email protected]


By thelaegotist / / Matthew Rolston, photograph by Davis Factor @LArge Productions + Post has partnered with preeminent director/photographer/creative director Matthew Rolston to launch [email protected], dedicated to the development and production of beauty, fashion and lifestyle projects, with intelligence and verve. The launch is central to the @LArge model of forming strategic self-sustaining alliances with brands and key creatives. Matthew Rolston and Managing Director Tracy Mays will oversee the division, with Matthew Rolston in the multifaceted role of Director/CD/EP, in collaboration with Beth Aranda in charge of production and Ashley Hydrick heading postproduction. The company will also feature handpicked directing talent curated by Rolston & Mays that are primed for the expanded content realm prevalent in lifestyle and beauty. Rolston is internationally renowned for award-winning music videos and advertising projects for wide reaching and diverse artists and clients, including Beyoncé Knowles, Madonna, Miley Cyrus, and Christina Aguilera, as well as both print and television campaigns for a wide variety of internationally recognized brands including Campari, Bacardi, L’Oreal, Revlon, Esteé Lauder, Clairol, Pantene, Elizabeth Arden, Gap, Polo Ralph Lauren and Burberry. His photographs – often timely comments on an artist’s persona – have been published in many magazines, including Interview, Vogue, W, Harper’s Bazaar, Vanity Fair, The New York Times, over 100 covers of Rolling Stone, and over 40 covers of O, The Oprah Magazine. Rolston’s photographs have also been exhibited at museums and institutions including The Annenberg Space for Photography, Los Angeles, The Whitney Museum of American Art, New York, The Victoria & Albert Museum, London, Los Angeles County Museum of Art and the National Portrait Gallery, Washington, D.C.