By thelaegotist / / M&C Saatchi LA recently announced that Maria Smith has been named Executive Creative Director. Smith has been a Creative Director, ACD, and Copywriter for 12 years, nearly ten of which have been spent with M&C Saatchi LA. At the agency she has demonstrated her expertise in leading creative teams and giving brands a unique creative voice – honest, compelling, and relevant. “Maria embodies the M&C Saatchi spirit, is an indispensible part of our team, and loved by our clients,” comments M&C Saatchi LA CEO & Partner Huw Griffith. As ECD, Smith will lead M&C Saatchi LA’s creative team and initiatives. She will also work closely with founders Huw Griffith and Kate Bristow to direct the agency’s creative voice and output. Smith brings experience and expertise in a range of disciplines to the position. She started her creative career as a copywriter at TBWA\Tequila, with a focus on digital advertising. She then became part of an integrated team at TBWA\Chiat\Day, where she worked on Nissan, Infiniti, Sony and Energizer. While at M&C Saatchi, she has contributed to award-winning campaigns for the San Diego Zoo and Epson.