Zoic Studios’ Chris Jones Slows Down Time To Salute The Dr. Pepper King of College Football: Larry Culpepper


By thelaegotist / / Zoic Studios Director/Executive Creative Director, Chris Jones, harkens the spirit of bangin’ 1980s film heroes in a decidedly bold series of digital posters for Dr Pepper College Football, out of The Richards Group. Directed by Jones and led by VFX Supervisor Vince Blin, the Zoic team crafted three ‘80s-inspired “motion posters” for the 2016 college football season featuring Dr Pepper’s beloved concessionaire—and renegade icon—Larry Culpepper. In each :15 digital poster, Larry is frozen in an epic pose befitting of such an idol while the world behind him moves in ultra-slow-motion. Each moment is the quintessential ‘80s heroic poster frame-up as we hear Larry’s voiceover extolling the greatness of Dr Pepper in the midst of college football season. The posters culminate with Larry coming to life and shattering the illusion, looking straight into the camera for a one-liner only Larry Culpepper could deliver. Check them out here: “Cooler Commando” “The Bleacher Boss” “Big Man on Campus” The digital posters are part of an integrated consumer campaign that includes national TV, print, radio and billboard ads, unique digital content and a 360 VR video, also helmed by Jones. Credits: Agency: The Richards Group Agency Producer: JR Dixon Art Director: Andrew Harper Copywriter: JT Steinert Brand Management: Ben Allison Production Company: Fictitious Productions Producer: Steven Steiner Post Production: Zoic Studios Director/Executive Creative Director: Chris Jones Executive Producer: Ian Unterreiner Producer: Derek Johnson Coordinator: Kyle McIntyre VFX Supervisor: Vince Blin CG Supervisor: Scott Rosekrans Lead Flame: Vince Blin Flame Artist: An Dang Lead Compositor: Nicholas Daniels Senior Editor: Dmitri Gueer