Supermoon Lands Former Deutsch LA Exec as President


By thelaegotist / / Creative agency Supermoon announced today that it has tapped a former partner of Deutsch LA, Kyle Acquistapace, as its new president. Acquistapace will handle day-to-day operations and business development at Supermoon. A 16-year veteran of Deutsch LA, most recently as partner and director of media and data strategy, Acquistapace played a crucial role in guiding Deutsch LA’s growth and culture. Supermoon’s founder, Amir Haque, will take the role of CEO. Acquistapace joins three Deutsch LA veterans, who were founding partners at Supermoon: executive creative director David DeRoma, director of strategy Jill Burgeson, and group account director Nicole Rowett. Supermoon’s clients include Ancestry, Custom Ink, and Campbell’s Fresh/Bolthouse Farms. The agency has also completed two new spots for The Honest Company, the health and lifestyle brand cofounded by Jessica Alba. Supermoon’s focus as an agency is in helping brands navigate the move from startup to growth and long-term success: the “second stage” of business life. As businesses ramp up from their startup phase, their initial marketing methods no longer work as well, and they have to find new modes of engaging with customers. “Second-stage companies reach a point where they can’t grow anymore,” Haque says. “We help people people break through that wall.”