Arcade Editor Paul Martinez Roots For Bud Light In Latest Spot “This Is Your Can’s Year”


By thelaegotist / / The beer of the season is back, football season that is. Bud Light’s latest spot “This Is Your Can’s Year,” edited by Arcade’s Paul Martinez, gives viewers and fans a glimpse of NFL history with cameos from Bo Jackson, Justin Tuck and Tim Couch. The spot is a perfect reminder of the beginning of a new season where there’s hope for every team, every fan and every player. Is this your can’s year? Credits: Client: Bud Light Spot Title: “This Is Your Can’s Year” Agency: WKNY Creative Director: Stuart Jennings Creative Director: Gary Van Dzura Art Director: Grant Mason Executive Producer: Temma Shoaf Associate Producer: Jordan Leinen Production Company: Anonymous Content Director: Mark Romanek Producer: Tom Martin Editorial Company: Arcade Editor: Paul Martinez Assistant Editor: Laurel Smoliar Partner/EP: Sila Soyer Senior Post Producer: Gavin Carroll Postproduction Company: Tom Poole at Co3 Audio Post Company: Stephen Rosen at Sonic Union Online: MPC