Hansen’s Soda Supports Originality in Campaign That Ties Back to its Venice Beach Roots

 

By thelaegotist / / Hansen’s House party celebrated SoCal spirit and creativity, commissioned local artists (John Kandalaft/Guest of a Guest) Hansen’s Natural Soda recently celebrated creativity and originality with the opening of Hansen’s House, a space designed to bring artists, musicians and other adventure seekers together to celebrate originality and original tastes. The Mar Vista Art Department was transformed into a colorful branded space where guests took part in an interactive evening of art, music, food and Hansen’s Natural Soda. A component of the brand’s “Art of Originality” campaign, Hansen’s House gave people a chance to experience creativity with truly original people making original creations. “MVAD champions original artistry, which is something our brand is all about… celebrating originality,” said Paul Verna, Hansen’s Director of Marketing. “Their ability to transform this space and the neighborhood played a vital role in creating a rich artistic environment. Hansen’s helped execute that concept, and with our support, I think this neighborhood is changed for the better.” More about the artists and mural locations: Apex – theapexer.com His work has been shown extensively in the Bay Area and abroad. He was the artist in residence at the Headlands Center for the Arts (2007), and was featured in documentaries and publications regarding the Mission District in San Francisco. Mural Location: 12446 Venice Blvd, Los Angeles, CA 90066 Wyatt Mills – hijinxarts.com/wyatt-mills Since moving to Los Angeles over two years ago, Mills has exhibited with Project Gallery, Sam Francis Gallery and Superchief Gallery at Bergamot Station. Mural Location: 12523 Venice Blvd, Los Angeles, CA 90066 MadSteez – madsteez.com Born Mark Paul Deren, MADSTEEZ is a multi-faceted artist/designer based in WEENSV!LLE, CA. Growing up on the outskirts of Washington, D.C., surrounded by nicknames and the oh-so-frequent game of biscuit, his HEYD!K sense of humor emerged. Mural Location: 12503 Venice Blvd, Los Angeles, CA 90066 (John Kandalaft/Guest of a Guest) Starfighter – christinaangelina.com Starfighter is a Venice-based artist, street artist, photographer, producer and gallerist. She currently owns and operates Starfighter Studios, a gallery and production studio in Venice and California. Mural Location: 12470 Venice Blvd, Los Angeles, CA 90066 DJN3FF – canlove.org CANLOVE has exhibited in Los Angeles, New York, Miami and London, and their work combines innovation, chaos, process, pain, curiosity, passion, wonder, whimsy and purpose. Mural Location: 12525 Venice Blvd, Los Angeles, CA 90066 (John Kandalaft/Guest of a Guest)

Hansen’s Soda Supports Originality in Campaign That Ties Back to its Venice Beach Roots

 

By thelaegotist / / Hansen’s House party celebrated SoCal spirit and creativity, commissioned local artists (John Kandalaft/Guest of a Guest) Hansen’s Natural Soda recently celebrated creativity and originality with the opening of Hansen’s House, a space designed to bring artists, musicians and other adventure seekers together to celebrate originality and original tastes. The Mar Vista Art Department was transformed into a colorful branded space where guests took part in an interactive evening of art, music, food and Hansen’s Natural Soda. A component of the brand’s “Art of Originality” campaign, Hansen’s House gave people a chance to experience creativity with truly original people making original creations. “MVAD champions original artistry, which is something our brand is all about… celebrating originality,” said Paul Verna, Hansen’s Director of Marketing. “Their ability to transform this space and the neighborhood played a vital role in creating a rich artistic environment. Hansen’s helped execute that concept, and with our support, I think this neighborhood is changed for the better.” More about the artists and mural locations: Apex – theapexer.com His work has been shown extensively in the Bay Area and abroad. He was the artist in residence at the Headlands Center for the Arts (2007), and was featured in documentaries and publications regarding the Mission District in San Francisco. Mural Location: 12446 Venice Blvd, Los Angeles, CA 90066 Wyatt Mills – hijinxarts.com/wyatt-mills Since moving to Los Angeles over two years ago, Mills has exhibited with Project Gallery, Sam Francis Gallery and Superchief Gallery at Bergamot Station. Mural Location: 12523 Venice Blvd, Los Angeles, CA 90066 MadSteez – madsteez.com Born Mark Paul Deren, MADSTEEZ is a multi-faceted artist/designer based in WEENSV!LLE, CA. Growing up on the outskirts of Washington, D.C., surrounded by nicknames and the oh-so-frequent game of biscuit, his HEYD!K sense of humor emerged. Mural Location: 12503 Venice Blvd, Los Angeles, CA 90066 (John Kandalaft/Guest of a Guest) Starfighter – christinaangelina.com Starfighter is a Venice-based artist, street artist, photographer, producer and gallerist. She currently owns and operates Starfighter Studios, a gallery and production studio in Venice and California. Mural Location: 12470 Venice Blvd, Los Angeles, CA 90066 DJN3FF – canlove.org CANLOVE has exhibited in Los Angeles, New York, Miami and London, and their work combines innovation, chaos, process, pain, curiosity, passion, wonder, whimsy and purpose. Mural Location: 12525 Venice Blvd, Los Angeles, CA 90066 (John Kandalaft/Guest of a Guest)