By thelaegotist / / Team One is adding two executives to its Accounts division: Regan Swegle and Landon Nguyen, Management Director Steve Bava recently announced. The new hires come after a number of new business wins. Regan Swegle, group account director, is a seasoned digital marketing professional with 15 years of successful leadership experience across multiple disciplines and industries, including automotive (Hyundai, Mitsubishi, Volkswagen, Nissan, Toyota and Lexus), technology (Tektronix), financial services (American Funds) and hospitality (The Cosmopolitan of Las Vegas). She comes to Team One from digital-marketing agency iCrossing, where she served as account director. Financial services will be a priority for her at Team One. Landon Nguyen, the shop’s new seasoned account director, is returning to his Saatchi & Saatchi roots—of which Team One is a division—to lead the Indian Motorcycle account and new business initiatives. Nguyen has 12 years of experience in brand development, account management and leading content strategy on CPG (Unilever, PepsiCo), automotive (Toyota, Honda and Mitsubishi Motors), financial services (Visa, Amex, SunTrust Banks and NYSE) and hospitality (Airbnb) accounts. Recent wins include leading AT&T’s “#X: It Can Wait” campaign which resulted in saving more than 14,000 teen lives, launching the Amex EveryDay Credit Card with Tina Fey and spearheading two Airbnb campaigns that won four Cannes Lions.
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Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]