Palisades MediaGroup Elevates Hwa-Shih Lee to SVP, Digital Marketing


By thelaegotist / / Palisades MediaGroup announced today that it has elevated Hwa-Shih Lee to Senior Vice President, Digital Marketing at the full-service marketing agency. Lee has spent 10 years at the agency, and most recently held the title of VP, Digital Director. Hwa-Shih’s appointment comes on the heels of 6 months of growth for the agency, which has added 3 new high profile technology, entertainment and retail clients, resulting in the hiring of 20 new employees. Palisades’ new business billings growth is $150MM through July, 2016. In addition to the Santa Monica headquarters, the agency also has offices in San Francisco and most recently opened an office in New York. “Hwa-Shih has spent over a decade at Palisades MediaGroup proving herself as a leader, a mentor and a driver of growth for our clients and our agency,” said Roger Schaffner, Chairman and CEO of Palisades MediaGroup. “Her expertise translates across many categories, including entertainment, travel, consumer products, QSR, retail and technology.” Prior to joining Palisades, Hwa-Shih served as VP of E-Business for online customer acquisitions at CitiCards (Citigroup). Early in her career, she was Online Associate Manager for Datek where she managed and negotiated partnerships with Yahoo, MSN, CBSMarketWatch, Bloomberg and DoubleClick.