Nike Skateboarding Short Featuring Stefan Janoski via Hoffman Bros | Can’t Turn It Off


By thelaegotist / / Nike and commercial production company Hoffman Bros. recently teamed up to produce a new skateboarding short featuring pro skateboarder Stefan Janoski. Currently airing on the Nike Skateboarding website and on-air on FS1, the three-minute film artistically visualizes Janoski’s experience of the world – personally and as a Nike skateboarder — along with fellow pro riders Sean Malto and Karsten Kleppan. The shoot took place in Austin, Texas. The obstacles had to be both challenging and interesting for a skater, but also work within the narrative of Janoski’s ability to modify his surroundings. Two cameras, an Alexa and a Red Epic, were used to cover the skateboarding action while a mini-stabilized arm, mounted on a street-legal electric cart, was used to track the movement. Client: Nike SB Sr. Director Global Brand Communication: Ean Lensch Global Brand Manager Nike SB: Kelly Bird Global Brand Communication Manager: Steve Strand Creative Director: Steve Strand Production Company: Hoffman Bros Directors: Hoffman Bros Director of Photography: David G. Wilson Executive Producer: John Beveridge Producer: Rob Sexton Art Director: George Selestino Hair Stylist: Jessica Lindsay Editor: Mark Hoffman Visual Effects Company: Mode Adjust Telecine Company: CO3 Colorist: Tom Poole Sound Design: Digital One Song Writer: Mickey Newbury Performed: Kenny Rogers