180LA Wins Cannes Lion Grand Prix for Good Category


By thelaegotist / / Campaign draws attention to UNICEF’s efforts surrounding the devastating Syrian Refugee crisis 180LA earned a Grand Prix Lion in the Good category for UNICEF’S “Unfairy Tales” at the Cannes Lions Festival on Saturday. The acknowledgement was one of five Lions for “Unfairy Tales,” capping a week that saw the agency win 10 Lions overall and make 30 shortlists for work across several clients. “There are so many worthy causes that it’s hard to single out any one campaign, especially within the Good category where the work created by other agencies is world-class,” said Michael Allen, CEO for 180. “We are humbled to win and thank our partner UNICEF for allowing us to tell the stories of refugee children and the unacceptable horrors they endure.” The campaign, which includes three animations and an e-book, features imaginative places with fantastical characters, showing the true stories of Syrian child refugees and the horrors behind why they fled. Link to “Unfairy Tales” films http://bit.ly/28V68Sx, interactive storybook http://www.unicef.org/emergencies/childrenonthemove/unfairytales/ and case study http://oneeighty.la/post/143138513543/unicef-unfairy-tales. “This campaign was created to counter the stigma and indifference that sadly, so often affects child refugees and migrantsm,” said Paloma Escudero, Director of Communication for UNICEF. Creating cause-related campaigns has been a key initiative for the agency which also won four Bronze Lions for Expedia Dream Adventures, a campaign that brought the power of travel to sick kids at St. Jude Children’s Research Hospital using 360° cameras and live-streaming technology. Link to Expedia Dream Adventures http://bit.ly/28WwFB2. CREDITS Client: UNICEF Campaign: UNFAIRY TALES Ad Agency: 180LA William Gelner, Chief Creative Officer Michael Allen, Chief Executive Officer Stephen Larkin, Chief Marketing Officer Rafael Rizuto, Executive Creative Officer Eduardo Marques, Executive Creative Officer Dave Cuccinello, Creative Director David Povill, Creative Director Tamara Brown, Associate Account Director Meredithe Woodward, Account Manager Andy White, Social Media Director Michael Allen, Account Planning Director Natasha Wellesley, Director of Integrated Production ​Jason Lau, Art and Content Producer​ Meagan Phillips, Associate PR Director Loretta Zolliecoffer, Director of Business Affairs Florian Bodet, Irene Luevano, Bethlehem Herhane, Translators Melvin Editorial Dave Groseclose, Editor Brian Scharwath, Post Production Manager Film: “Malak and the Boat” Animation House: House of Colors Designer Director: Adhemas Batista Script and Director: André Holzmeister CGI: André Holzmeister Visual Direction: Adhemas Batista, André Holzmeister Sound Design & Music: Edu Luke and Elisa Gatti for Hefty Audio. Character Design: Jonathan Marshall, André Holzmeister, Adhemas Batista Concept Art: Jonathan Marshall, Adhemas Batista Storyboards: Jonathan Marshall, Adhemas Batista Animatic: Ricardo Almeida, Guilherme Neder Project Manager: Luiz Abud Render Wrangler: Rodrigo Augusto Rendering Sponsored by: RebusFarm GmbH / Reederservice Film: “Ivine and Pillow” Animation House: Consulado Music By: Circle of Sound Production Company: Consulado Executive Producer: Luciana Pessoa Director: André Fiorini Art Director: Anna Caiado Animation Director: Lucas Dal Character Design: Anna Caiado Backgrounds: Anna Caiado, Daniel Três D Post Production Supervisor: Mauricio de Andrade Storyboard: Bruno Henrique da Costa Animatic: Wagner Farias 3D Animation: Patrick Botton, Juliana de Lucca, Fernando Donizete, Lucas Dal 2D Animation: Patrick Botton, Juliana de Lucca, Paulo Stroke, Daniel Três D Clean Up: Lucas Ficadori 3D Modeling: Gabriela Salmon, Fábio Doná, Rômulo de Oliveira, Luiz Felipe Massa Rigging: Rafael Vitoratti Textures: Lucas Dal, Gabriela Salmon, Rômulo de Oliveira Render: Lucas Dal, Rodrigo Augusto Composition: Lucas Dal, Daniel Três D, Sena Jr, Dereck Denis Mixing and Sound Design: Therapy Studios Executive Producer: Joe DiSanto Head of Production: Allegra Bartlett Mix: Eddie Kim Sound Design: Eddie Kim & Justin Lebens Audio Assistant: Brandon Kim FILM: Mustafa Goes For a Walk Animation House: Bubba’s Chop Shop, Gilles + Cecilie Studio Music By: Circle of Sound Mixing and Sound Design: Therapy Therapy Studios Executive Producer: Joe DiSanto Head of Production: Allegra Bartlett Mix: Eddie Kim Sound Design: Eddie Kim & Justin Lebens Audio Assistant: Brandon Kim INTERACTIVE BOOK: “UNFAIRY TALES” Interactive Book Production: Media Monks Music By: Circle of Sound