RPA, Deutsch, 72andSunny Among Most Effective Marketers in North America


By thelaegotist / / The most effective marketers of 2016 were announced on June 2nd at the 48th Annual North American Effie Awards Gala in New York. Since 1968, the Effie Awards have honored marketing ideas that work. Taco Bell and Deutsch LA were Grand Effie finalists and won a Gold Effie for “Breakfast Defect from the Routine Republic” (with lead agency Deutsch LA and contributing agency Starcom, DigitasLBi and Edelman) in the Restaurants category.

Taco Bell Routine Republic from jeremiah on Vimeo.

Deutsch LA won a Gold Effie in the Media Idea category, a Silver Effie in the Media Innovation-Existing Channel category and a Bronze Effie in the Branded Content category for Target’s, “#MoreMusic” (with contributing agency Haworth Marketing + Media). Deutsch LA also won a Silver Effie for Dr. Pepper Snapple Group’s, “Big Problem, Lil’ Solution” (with contributing agency Initiative) in the Beverages – Non-Alcohol category. 72andSunny won a Gold Effie for truth initiative’s, “Finish It” in the Disease Awareness & Education: Advocacy category and a Silver Effie and Bronze Effie for “Left Swipe Dat” (with contributing agencies Media Assembly and Ketchum) in the Influencers category and Single Impact Engagement – Services category, respectively. 72andSunny also landed a Gold Effie for Diageo North America’s, “From Advertiser to Publisher: How Smirnoff embraced social publishing to win the flavored vodka recipe game” (with contributing agency Carat) in the Media Idea category. 72andSunny of Los Angeles, CA won a Bronze Effie for Tillamook’s, “Dairy Done Right” (with contributing agency Horizon Media) in the Packaged Food category. 72andSunny won a Silver Effie for Tillamook’s, “Dairy Done Right” (with contributing agency Horizon Media) in the David vs. Goliath category. RPA of Santa Monica won a Silver Effie for CoStar Group’s, “Apartments.com Programmatic” in the Programmatic category. RPA was also names one of the most effective independent agencies in North America, according to the Effie Index. Bronze Effies were awarded to: • Bridges Academy of Studio City for “Educating the Exceptional Squared” (with lead agency Terri & Sandy) in the Government, Institutional & Recruitment category. • DIRECTV of El Segundo for “Lowe Versus Lowe” (with lead agency Grey New York and contributing agencies Deutsch and MJZ) in the Internet/Telecom category. • Lexus of Torrance and Team One for “The “Personal SUV” that Goes Beyond Utility” in the Automotive – Vehicles category. • Samsung Electronics America, Inc. of Compton for “Right at Home” (with lead agency McKinney) in the Home Furnishings & Appliances category. • Toyota Motor Sales USA of Torrance for “Mas Que Un Auto: More Than A Car” (with lead agency Conill) in the Hispanic category. • TBWA\Chiat\Day Los Angeles for Gatorade’s, “Keep Sweating” (with contributing agencies OMD and FleishmanHillard) in the Beverages – Non-Alcohol category and for “Made in New York in the Single Impact Engagement – Products category. • Nestlé USA of Glendale for “Dollar General Frozen Merchandising Campaign” (with lead agency Geometry Global) in the Shopper Marketing Effie- Single-Retailer Program – Other category.