Opperman Weiss and Jake Scott Elevate Tequila Avión in New Campaign


By thelaegotist / / Industry spirits gurus, Opperman Weiss, joined forces with EMMY winning director Jake Scott of RSA Films, to launch a a new campaign for Tequila Avión coined “Tequila Elevado a un Arte”, or, “tequila elevated to an art”. Central to the campaign is an online film tying together the rich culture of a brand born in the mountains of Mexico and living today in the hills of Hollywood. The campaign marks the launch of Tequila Avión’s new brand platform, “Yo/Elevado”, a nod to its birthplace of Jesús María Mexico, which sits 7000 feet above sea level. This plays out across digital, social and out-of-home initiatives, along with short-form product spots running online and highlighting Tequila Avión’s unique production process.