Levi’s Celebrates 100 Years of Partnership With Cone Mills Denim With a Short Documentary

 

By thelaegotist / / In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, Levi’s presents a short documentary film, The 501® Jean: Stories of an Original. The film, edited by Cut+Run’s Sean Stender and directed by Harry Israelson for Imprint Projects, reveals the lasting impact the original 501® jean has had on cultural history. Exploring the role that the 501® plays in work, style and rebellion, the documentary features interviews with innovators including musician and journalist, Henry Rollins; artist John Baldessari; co-founder of Partners & Spade, Andy Spade; model and style icon, Erin Wasson, among others. It also goes behind the scenes with Cone Mills Denim, the longtime makers of the famous blue cloth that is transformed into Levi’s 501® jeans, and follows archivists that collect historic jean remnants from locations around the west. Ramblin’ Jack Elliott, one of folk music’s most enduring characters narrates the documentary and indie rock artist Ernest Greene of Washed Out contributes to the original score. Client: Levi’s Vintage Clothing Agency: Imprint Projects Agency EP: Lien Nguyen, Nina Sers Creative Director: David Kramer, Adam Katz Project Manager: Emily Presley Production Company: Ways and Means Production EP: Jett Steiger, Lana Kim Line Producer: Taylor Vandegrift Director: Harry Israelson DP: Kevin Phillips Editorial Company: Cut+Run Editor: Sean Stender EP: Amburr Farls Producer: Remy Foxx Managing Director: Michelle Eskin