Cuz Who Doesn’t Want Hard Rock Swag


By thelaegotist / / LA Digital shop TVGla created a “ROCKBOX” for client Hard Rock Café as a way to capitalize on the growing trend of consumers shooting videos of themselves opening boxes. But the ROCKBOX is nothing like those you might get from a make-up or clothing subscription box. Because, well, this is Rock ‘N Roll. Through a global sweepstakes program developed by TVGla customers are rewarded with a chance to win a Hard Rock Café ROCKBOX Winners are encouraged to share and unwrap their boxes via social media Consumers not dining at a Hard Rock Café can get a chance to win a ROCKBOX by tweeting #IWantARockBox. “With the popularity of unboxing videos, we looked to drive increased customer engagement by creating a unique Hard Rock box that they would not only enjoy, but also want to talk about and share. This is a program driven totally by social media and the power of a great reward,” said Dimitry Ioffe, CEO of TVGla. The sweepstakes program runs until May 22 at select Hard Rock Cafes around the world. The program offers three different types of winning boxes – the standard ROCKBOX complete with local Hard Rock t-shirt, can be won daily. The bigger boxes will be rewarded to randomly selected participants on May 22. The Epic ROCKBOX will be give to 75 winners and features a five-foot box stocked with a guitar, Hard Rock Hotel bed sheets and more. The Legendary ROCKBOX, offers six lucky winners a trip for two to any Hard Rock Cafe destination around the world. In addition to creating the sweepstakes program and developing the ROCKBOX, TVGla also created a video to promote the program. The video and contest content will be featured online on Hard Rock Cafe’s ROCKBOX website, Facebook page, and twitter: #IWantARockBox