Walton Isaacson Creates “Turn Ignorance Around” Pro-Bono Campaign For The CHIRLA Action Fund


By thelaegotist / / In response to the often divisive rhetoric from presidential candidate Donald Trump and others on the campaign trail, LA agency Walton Isaacson and the CHIRLA Action Fund (Coalition for Humane Immigrant Rights of Los Angeles) have launched the “Turn Ignorance Around” campaign to fight back and set the record straight about the many positive contributions made by Latinos from all walks of life. The “Turn Ignorance Around” campaign (http://www.turnignorancearound.com) flips the script on racist stereotypes with dual-sided t-shirts that serve to reveal the true stories about their wearers. A video illustrates the message, with Latinos wearing t-shirts that read, for example: I’m a Trafficker” (front), with “A Trafficker of Knowledge, I’m a Teacher and I’m a Latina” (back) I’m a Killer” (front), with “I’m a Killer of Fires, I’m a Fireman and I’m a Latino” (back) I’m a Dealer” (front), with “I’m a Dealer of Care, I’m a Nurse and I’m a Latina” (back) Walton Isaacson developed the strategy and creative for the video, website, social media campaign and t-shirts, with an activation planned for the 10th anniversary of the historic immigrant rights event “La Gran Marcha,” which will take place in Los Angeles on May 1. T-shirts will be available through the website turnignorancearound.com and given away at the May 1 event. Credits: Client: Chirla Action Fund Agency: Aalton Isaacson Partner: Aaron Walton Partner: Cory Isaacson CCO: Vida Cornelious GCD: Martin Cerri ACD: Cesar Sanchez Designer: Andrea Loza Chief Hispanic Marketing Strategist: Rochelle Newman Carrasco VP Hispanic Marketing: Alice Rivera Group Account Director: Chi Yoon Producer(queen bee): Shauna Williams Jr. Producer: Elsa Rubalcava Production Supervisor: Adriana Madrigal Production Company: Parana Films Directors: Dos Exmaquina DP: Pedro Luque Editor: Voltron & Nano Recondo at Trulove Post Music: Juan Manuel Leguizamon at Trulove Sound Engineer: Gonzalo Ugarteche at Trulove Post Color Correction: Incendio Los Angeles