The Pitch Agency Wins Coffee Bean & Tea Leaf Creative AOR


By thelaegotist / / The Los Angeles based agency was awarded the creative AOR account after a competitive review. Owned and operated by International Coffee & Tea, LLC, based in Los Angeles, The Coffee Bean & Tea Leaf® is considered the pioneering founder of the premium coffee industry in the U.S. The Pitch Agency will be responsible for developing an articulated brand positioning that celebrates its guests’ passion for the brand and its innovative variety of coffee and tea products. The agency will roll out new campaigns starting in the second quarter on digital, social, print, out-of-home, in-store and radio platforms. “The Coffee Bean & Tea Leaf® is the absolute hallmark in the industry,” said Rachel Spiegelman, President of The Pitch Agency. “This is the brand that led the way for a revolution in handcrafted, premium coffee and tea. And they continue setting trends and breaking new grounds, so to speak. We’re proud and totally pumped to be working with them.”