17th Annual Newport Beach Film Festival Unfolds the Art of Cinema in ‘We’re Being Watched’ Campaign


By thelaegotist / / Advertising Agency RPA Teams with Jogger and Cut + Run to Create Thought-Provoking Video The Newport Beach Film Festival is back again this year with an inspiring ad campaign set to build interest in and attendance at the festival, taking place April 21–28. The integrated campaign, called “We’re Being Watched,” turns the tables on the voyeuristic act of movie watching and cleverly asks its audience, “Who’s watching whom?” Created by RPA, now in its seventh year partnering with the Festival, the campaign shifts the viewpoint of “the watcher” and drives the narrative. “’We’re Being Watched’ communicates how real life informs what happens on screen and vice-versa, as film is an exercise in capturing the human experience and the boundaries of human imagination,” said Co-Founder and Director of Marketing Todd Quartararo. “There is a fantastic opportunity to reimagine how we perceive reality and our traditional expectation of the way it unfolds before us.” The campaign also consists of print running in the Los Angeles Times, OC Weekly, Variety and others as well as Festival programs and out-of-home boards throughout Orange County and Los Angeles. The key art features a hypnotic blue iris that upon closer inspection is actually an aerial photo of an island, complete with local beaches, boats and piers. The Festival will run throughout Newport Beach and Costa Mesa, beginning April 21 and concluding April 28, screening more than 350 films that highlight the best in contemporary and independent film from more than 40 countries to an audience of 55,000. Credits Client: Newport Beach Film Festival Director of Marketing and Public Relations: Todd Quartararo Campaign: We’re Being Watched First air: 4/4/16 Agency: RPA EVP/CCO: Joe Baratelli SVP/GCD: Pat Mendelson VP, CD/AD: Scott McDonald CW: Joshua Hepburn SVP, Chief Production Officer: Gary Paticoff VP/Executive Producer: Selena Pizarro Senior Producer: Kay Lynn Dutcher Music Track: “A Serial Universe” Composer and Sound Design Credit: Peter Lauridsen Production: Jogger Director: Jogger Creative Director: David Parker DP: Alice Gu Executive Producer: Rich Rama Producer: Geno Imbriale Editorial Company: Cut+Run Editor: Lucas Eskin EP: Amburr Farls Senior Producer: Remy Foxx Assistant Editor: Lauren Brown VFX: Jogger VFX Producer: Nancy Hwang/Ben Sposato VFX Production Coordinator: Erica Cruz Flame Artist: Shauna Prescott Flame Artist: Gavin Camp Flame Artist: Cole Schreiber Color Services: The Mill Senior Colorist: Damien van der Cruyssen Title Design & Animation: Laundry! Creative Director: PJ Richardson Executive Producer: Lindsay Bodanza Audio: Lime Studios Audio Engineer: Matt Miller Key Art/Program Ad Photography: Karel Polt, Asher Hung, Candela Rebot