ABC’s The Bachelor Teams With Brand Partner, McDonald’s, For Both a Custom Spot and Episode Integration


By thelaegotist / / Brand Arc brokered the deal with ABC Integrated Marketing. ABC’s The Bachelor teamed with brand partner, McDonald’s, for both a custom spot and episode integration to cross-promote their brands. Brand Arc, Los Angeles, brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald’s All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and Chris Soules. breakfast-the-bachelor MCDONALD’S AGENCY: Brand Arc CHIEF CREATIVE OFFICER: Rob Donnell EXECUTIVE PRODUCER: Mike Davis ABC CREATIVE DIRECTOR: Jeffrey Weinstock, Charlie Bowyer WRITER: Chris Powers PRODUCTION COMPANY: Moving Parts Inc DIRECTOR: Billy Dickson EXECUTIVE PRODUCER (PRODUCTION CO): Chad Cooperman, Warren Farnes PRODUCER (PRODUCTION CO): James Uribe