Copywriter Joe O’Neill Takes First Place in Oink Ink’s Dead Radio Contest, Again.


By Egotist / / First-ever repeat winner of 17-year-old Contest take top prize for Covenant House radio script. Oink Ink Radio has announced that Toronto copywriter Joe O’Neill has taken First Place in this year’s Dead Radio Contest and has become its first-ever repeat winner. O’Neill is a Senior Copywriter at Manifest Communications in Toronto, Canada. His first win was in 2013, when he took home the grand prize for the Canadian Hearing Society with his script called “Rock & Roll Casualty.” To hear the winning commercial, and for more information about Oink Ink’s Dead Radio contest, visit: here. O’Neill’s winning script this time around, “I Couldn’t Stop Vomiting” was written for Covenant House and was selected from hundreds of entries from advertising copywriters from across the U.S. and beyond. The Covenant House is Canada’s largest homeless youth agency. Its mission is to serve suffering children of the street, and protect and safeguard all children…with absolute respect and unconditional love. O’Neill’s script features a young girl recounting the abuse she endured: “I still remember the first time he spoke to me. The first time he said I was pretty.” Her story gradually escalates to “The first time he burned me with a cigarette. The first time I couldn’t stop vomiting.” And finally, she hauntingly recalls when “he asked about my little sister.” Oink Ink’s Dead Radio Contest is in its 17th year. The worldwide competition is the first of its kind, and is designed to give a second chance to great radio scripts that clients deemed too risky, too zany—or simply the wrong fit at the time. Oink Ink solicits submissions from writers around the world, and a panel of industry professionals, judges the top scripts. The grand prize winner is treated to an expense-paid trip to Oink Ink’s New York City studios, where they enjoy a 2-night hotel stay and the experience of participating in the full production of their winning script. The spot features New York-based actress Salena Qureshi and Lawton Paseka handles the announcer duties. Oink Ink also recognizes Alf Zapata of The Richards Group/Dallas as the silver winner for his spot, “Mad Libs” for DiGiorno. Michael Schillig from PP&K/Tampa took home the bronze award for his script, “Cruelest Show on Earth” for Big Cat Rescue.