What I Learned in 2015 – Dimitry Ioffe, CEO at LA Digital Agency TVGla


By thelaegotist / / As a digital agency in the entertainment space, we have to be first to market with innovative solutions to communicate a client’s message. We do this by approaching every day with a sense of discovery. It is an ongoing process that is fundamental to our agency. This year we learned about creating in new environments. We explored new 360 Video solutions, became the first agency to use the Dubsmash app, created mobile first applications and extended the He Man brand from a massive facebook following to a growing twitter audience. I found this year that with all the focus on the new and what’s changing, you have to stay focused on ensuring that internally, every individual at the agency understands leadership’s vision for moving forward. You can’t over-communicate what’s important. For me that’s empowering our teams to look for innovative ideas, but to do so with an eye towards how it will help our clients business grow. Culture became even more important this year. Culture is this thing that every leader talks about and every agency hopes to create, but for us it’s really about being an extended family. Our people have been with us a long time and what makes these relationships work is keeping communication open and flowing in both directions. At a time of constant change, communication has never been more important. You also can’t over invest in intellectual property. I’m the chief curiosity officer as well as the CMO. I’m constantly playing with new apps to understand how they work and how we can leverage them for clients and for our own brand. It gives the agency as a whole a sense of freedom to play and experiment. This year led to the development of our own digital products that we will be taking to market in 2016.