Wacky Claims Subject of New Farmers Insurance Campaign Via RPA


By thelaegotist / / RPA‘s Farmers Insurance campaign launches today with two spots that feature outrageous real claims plus an interactive site called the Hall of Claims showcasing the wackiest real claims https://www.farmers.com/hall-of-claims. Farmers recently held a nationwide contest for Farmers agents to submit the most unusual, hard-to-believe insurance claims they’ve ever handled. They received over 200 amazing stories which became the basis for every piece of advertising in the campaign, to show that Farmers knows from experience how to handle even the most bizarre incidents. One of the introductory television ads, “Stag Pool Party,” tells the story of a real claim from Colorado involving deer that caused severe damage to a customer’s swimming pool after inadvertently getting stuck in the pool. The other television spot, “Smash and Grub,” tells the true story of a claim from California where a bear broke into a customer’s vacation home, causing destruction to the homeowner’s belongings and to the home itself. Client: Farmers Insurance First air: 12/28/15 Titles: “Stag Pool Party” :30, “Smash and Grub” :15 Agency: RPA EVP, Chief Creative Office: Joe Baratelli SVP, Group Creative Director: Pat Mendelson Creative Director/Art: Hobart Birmingham Creative Director/Copy: Perrin Anderson Associate Creative Director/Copy: Jeff St. Jean Senior Art Director: Rob Anton Senior Art Director: Erin Costello Copywriter: Andrew Hajjar SVP, Chief Production Officer: Gary Paticoff VP, Executive Producer: Selena Pizarro Senior Producer: Kay Lynn Dutcher Production Company: MJZ Director: Craig Gillespie Executive Producer: Emma Wilcockson Line Producer: Debbie Tietjen Director of Photography: Masanobu Takayagi Editorial: Cut+Run Executive Producer: Carr Schilling Head of Production: Amburr Farls Editors: Steve Gandolfi and Lucas Eskin Telecine: Company 3 Senior Artist: Dave Hussey VFX/Finish: Method Executive Producers: Robert Owens and Stephanie Gilgar Senior Producer: Pip Malone Sound Design and Mix: Lime Studios Producer: Susie Boyajan Engineers: Loren Sibler and Rohan Young