RPA’s Jason Sperling’s Instagram Book Project “Look At Me When I’m Talking To You” Ends. Next Up – Book Tour and SXSW.


By thelaegotist / / In May, RPA ECD Jason Sperling started publishing the first complete book on Instagram called Look At Me When I’m Talking To You (@lookatmebook on Instagram), a compelling discussion about winning over jaded, overstimulated consumers, one illustrated, standalone page a day. This week he uploaded the last and final post of his book. Below are highlights from the last 6 months of the book: There were 176 total posts, with more than 4,600 followers. Noteworthy guest contributors included: Tor Myhren, Worldwide Chief Creative Officer, Grey Pete Favat, Chief Creative Officer, Deutsch North America Katie Mackay, Joint Head of Strategy, Mother London Rob Campbell, Head of Planning, Wieden & Kennedy, Shanghai Scott Trattner, Executive Creative Director at Facebook Barry Westrum, EVP Marketing, Dairy Queen Int’l Alicia Jones, Manager of Honda & Acura Social Marketing Jason is currently in the middle of a country-wide book tour. Spoken to numerous colleges (Miami Ad School, Academy of Art, Florida University, University of Dayton, LMU, TCU, Miami International School of Design) and ad federations (Jacksonville, Cleveland, Dayton, Akron, Michigan, Omaha, Las Vegas). You can also see Jason and hear about the project at the SXSW Interactive stage in March. Watch the SXSW for more details. Great job, Jason.