Shop for Socks Using “The Force” – Stance Socks and LA-based Creative Agency Zambezi Team to Pay Homage to Star Wars


By thelaegotist / / This holiday season, shoppers will tap their inner Jedi with an all-new digital experience called “The Uncommon Force.” Launched this week, allows users to shop in a new way: by using “the force” via their hand movements. Visitors to the Stance site will be asked to turn on their webcam to access the official Star Wars socks page. Here users can interact using hand gestures to activate the force and interact with all 12 sock characters and a secret 13th sock. TEAM CREDITS Zambezi Founder + CEO: Chris Raih Executive Creative Director: Josh DiMarcantonio Associate Creative Director: Nick Rodgers Copywriter: Jack Collier Senior Art Director: Chris Rutkowski Executive Producer: Alex Cohn Senior Producer: Andrew Gage Senior Digital Producer: Sean Carnage Director of Digital: Ricardo Diaz Managing Director: Pete Brown Account Supervisor: Jared Jue Chief Strategy Officer: Kristina Jenkins Strategist: Iyana Sarrafieh Strategy Coordinator: Phillip Barnett Digital Developers: Active Theory Sound Design: Plan8 Stop Motion Studio: Screen Novelties Animation Producer: Christopher Finnegan Animators: Mark Caballero, Seamus Walsh, Kevin Coyle DP: Helder Sun Production Designer: Kelly Mazurowski Puppet Fabricator: Robin Walsh Model Makers: Rick O’Brian, Jon Uttenreither, David Waddle, Roy T. Wood, Evan Koehne VFX: Kei Chong, Larry Ho