New Honda Road Readers Program Designed to Encourage Children to Use Their Imaginations During Drives

 

By thelaegotist / / — Custom-Created App Gives Honda Owners Access to More Than 100 Free Audiobooks The average family spends about four hours per week in the car. Honda wants families to put that time to good use. Earlier this week, the brand launched Honda Road Readers, a new app created by RPA (available on Apple® and Android™) providing Honda drivers free access to children’s audiobooks to expose children to great literature and foster their imaginations. An introductory video to the program will be promoted on Honda’s social channels, using the hashtag #HondaRoadReaders. “The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine,” said Susie Rossick, Assistant Vice President, Honda/Acura Regional Media and Marketing at American Honda Motor Co., Inc. “This effort is a powerful demonstration of our commitment to the brand’s ‘Power of Dreams’ philosophy by encouraging our customers and their families to dream big together.” To add to the experience, most books are supported with critical-thinking questions aimed at getting parents and children to dive deeper into each story. Honda has also teamed up with the National Teacher of the Year Program run by the Council of Chief State School Officers to provide a curated selection of books that will be both entertaining and intellectually stimulating. Any Honda owner can easily access the Honda Road Readers program. First, owners go to www.hondaroadreaders.com to register. Owners will then be directed to download the Honda Road Readers app in the Apple or Android store. Next, owners will either scan or key in their 17-character vehicle identification number (VIN). Honda owners will have access to five free audiobooks per Honda VIN aimed at children 5 to 16 years old for one year, the first being J. M. Barrie’s classic Peter Pan and followed by four other titles of their choice. Honda Road Readers Creative Credits Title: “It’s Time” First air: 12/8/15 Client: American Honda Motor Co., Inc. Agency: RPA EVP, CCO: Joe Baratelli SVP, ECD: Jason Sperling VP, CD/Art Director: Chuck Blackwell VP, CD/Copywriter: Ken Pappanduros Associate Creative Director/Copy: Ben Becker Sr. Art Director: Ariel Shukert Sr. Art Director: Suzie Yeranosyan Copywriter: Ramiro Ramirez SVP, Chief Production Officer: Gary Paticoff VP, Executive Producer: Isadora Chesler Producer: Phung Vo Assistant Producer: Angela Pascal VP, Director of Business Affairs: Maria Del Homme SVP, Group Strategic Planning Director: Christian Cocker Sr. Consumer Analyst: Lauren DeWitt EVP, Management Account Director: Brett Bender VP, Group Account Director: Adam Blankenship Account Supervisor: Renee Egizi-Finger Account Executive: Kaelin McGill Executive Digital Producer: Linda Kim Associate Digital Producer: Connor Gomez Product Information Manager: Marco Fantone Production Company: M ss ng p eces Directors: Henry & Ssong Executive Producer: Ari Kuschnir Executive Producer: Brian Latt Executive Producer: Kate Oppenheim Head of Production: Dave Saltzman DP: Max Gutierrez Production Supervisor: Christina Kitcat Editorial: Butcher Editorial Editor: Teddy Gersten EP: Rob Van Producer: Joanna Rhodes/Alexa Atkin Assistant Editor: Leah Turner/Kelly Henson Graphics: Butcher Editorial Lead Animator: Laura Panella Animator: Ben Kim Animator: Angela Wong Animator: Danni Fisher-Shin VFX & Finishing: Butcher Editorial Lead Flame: Wes Waldron & Steven Williams Colorist: Crash Carlucci Online Editor: Wes Waldron Mix: Lime Studios Re-Recording Mixer: Dave Wagg Assistant Re-Recording Mixer: Adam Primack Executive Producer: Susie Boyajan SOCIAL CREDITS Agency: RPA EVP, CCO: Joe Baratelli SVP, ECD: Jason Sperling VP, Creative Director-Social Media: J Barbush VP, CD/Art Director: Chuck Blackwell VP, CD/Copywriter: Ken Pappanduros Sr. Art Director: Suzie Yeranosyan Copywriter: Ramiro Ramirez Art Director: Shea Gauer SVP, Chief Production Officer: Gary Paticoff VP, Director of Business Affairs: Maria Del Homme EVP, Management Account Director: Brett Bender VP, Group Account Director: Adam Blankenship Account Supervisor: Renee Egizi-Finger Account Executive: Kaelin McGill VP, Director of Digital Production: Dave Brezinski Executive Digital Producer: Linda Kim Associate Digital Producer: Connor Gomez VP, User Experience Director: Pramit Nairi Sr. UX Architect: David Guerra VP, Associate Director, Digital Marketing: Aaron Dodez Sr. Specialist, Digital Content Strategy: Hartman Wong Coordinator, Digital Content Strategy: Amanda Womack Sr. Consumer Analyst: Lauren DeWitt APP DEVELOPMENT Agency: RPA EVP, CCO: Joe Baratelli SVP, ECD: Jason Sperling VP, CD/Art Director: Chuck Blackwell VP, CD/Copywriter: Ken Pappanduros Associate Creative Director: Jason Hines Sr. Art Director: Suzie Yeranosyan Copywriter: Ramiro Ramirez Art Director: Shea Gauer SVP, Chief Production Officer: Gary Paticoff VP, Director of Business Affairs: Maria Del Homme EVP, Management Account Director: Brett Bender VP, Group Account Director: Adam Blankenship Account Supervisor: Renee Egizi-Finger Account Executive: Kaelin McGill V.P., Director of Digital Production: Dave Brezinski Executive Digital Producer: Linda Kim Associate Digital Producer: Connor Gomez V.P., User Experience Director: Pramit Nairi Sr. UX Architect: David Guerra V.P., Technology Director: Scott Westerfield Technology Manager: Rick Campbell CRM Manager: John Anosa Technology Company: Downpour.com CEO: Josh Stanton CTO: Bruce Wand Director of Sales & Merchandising: Greg Boguslawski Sr. Program Engineer: Kevin Jantzer IT Programmer: Alex Black Web Analyst: Jude D. Wand Director of IT: Geoff Jukes Director of UI/UX: Matthew Marley IT Programmer: Erik Petterson Sr. Software Engineer: Warren Schnibbe