By thelaegotist / / Production company Serial Pictures has signed two directors to its growing US roster, Bruce St. Clair and Chris Searl. European director Bruce St. Clair, formerly with Biscuit, is known for his highly composed imagery filled with humanity on spots for Audi, Toyota, Vodafone, MINI and many more. “Serial Pictures has high visual standards and an incredible group of directors,” St. Clair notes, adding that the company is a great fit for his authentic, “street” directing style, as well as his extensive experience in automotive advertising. Australian Director and Photographer Chris Searl founded the magazine Monster Children over 10 years ago. He has flowed seamlessly between Creative Director, photographer and director, creating innovative campaigns for brands in the youth lifestyle, fashion, music and travel arenas. Corona, Levis, Coke, Bonds and Lee Jeans are examples of brands who’ve tapped Searl’s aspirational yet genuine visual sensibility. Chris’ combined background allows him to create striking stills for campaigns he directs. “I feel like now more so than ever there’s such a big crossover between photography and directing,” notes Searl.