Old Navy’s Black Friday Campaign Starring Snoop Dogg, Julia Louis-Dreyfus and Kumail Nanjiani


By thelaegotist / / The newest work from Old Navy and creative agency, Chandelier is a fully integrated Black Friday campaign and at the core is the TV spot which stars celebrity spokesperson, Julia Louis-Dreyfus along with Snoop Dogg and Silicon Valley’s, Kumail Nanjiani. In the spot, Julia and Kumail, amateur partners in crime, ransack Snoop Dogg’s house, holding him hostage in an attempt to steal one million dollars. As Julia pressures Snoop Dogg to fork over the cash (while he is tied to a chair and Kumail enjoys Snoop’s homemade profiteroles), we learn that the entire break-in could have been avoided if they just went to Old Navy, where the store is giving away a million dollars to a lucky customer. This is the third Old Navy/Black Friday campaign created by Chandelier. Client: Old Navy Agency: Chandelier Creative Creative Directors: Richard Christiansen, Lena Kuffner Executive Producer: Sara Fisher Account Director: Eileen Eastburn Producer: Gulshan Jaffery Production Coordinator: Camilla Rothenberg Production Company: Hungry Man Director: Wayne McClammy Executive Producers: Mino Jarjoura, Dan Duffy Line Producer: Dave Bernstein Director of Photography: Phedon Papamicheal Editorial: Final Cut Editor: Patrick Coleman & Crispin Struthers Head of Production: Suzy Ramirez Producer: Mackenzie Alexander Telecine: Color Collective Colorists: Alex Bickel, Mike Howell Executive Producer: Claudia Guevara Audio Post: Sonic Union Mixer: Mike Marinelli Visual Effects Studio: Significant Others Finishing Producer: Alek Rost