LA’s Joinery announces the signing of director Brad Lubin


By thelaegotist / / Without a moment to spare, Lubin has already finished his first job under the Joinery banner wrapping production on a Zagxby’s commercial through St. John & Partners, Florida featuring country star Brad Paisley Managing director Gerard Cantor says, “Brad has an amazing eye for comedy, taking straight situations and putting an absurdist spin on them. Brad strengthens our roster by broadening our comedy division.”

Zaxby's "Tailgate" from Brad Lubin on Vimeo.

Lubin cut his teeth assisting directors Craig Gillespie, The Farrelly Brothers and Mark Neveldine. That experience led Lubin to create his own reel by approaching clients directly and working with top freelance creative directors to write compelling concepts for them. An avid student of the trade, Lubin managed to find the perfect tone to bring his commercials to life and deliver three brilliant films with a wide variety of clients. His work is rooted in real everyday life subverted by the preposterous with performances that teeter between over-the-top and completely believable.