Innocean USA Wins Hankook Tire America Account


By thelaegotist / / Hankook Tire America continues to build its presence in the US and tapped Innocean USA to develop its first advertising campaign dedicated to the US market. The new integrated marketing effort, ‘Never Halfway,” will include TV, print, digital and social media components. Headquartered in Wayne, N.J., Hankook Tire markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck, SUV tires, as well as medium truck and bus tires in the United States. Congrats to the Innocean team!