Honda Wants To Be The Warmth Amid The Winter Cold With Their New Happy Honda Days Campaign


By thelaegotist / / In this year’s Happy Honda Days TV campaign, Honda shows the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special. Each of five intricate spots were melded from three layers—live action (people/vehicles) + miniature sets + matte paintings—bringing the magical world inside the Happy Honda Days house to life. Spots will air on network TV placements scheduled on popular programs that include “Gotham,” “Scandal,” “The Flash” and “Agents of S.H.I.E.L.D” and national cable networks such as Bravo, TBS, TNT and USA. They will also air in sports during the NFL on CBS and NCAA on ESPN. Happy Honda Days TV First air: 11/16/15 Client: 
American Honda Motor Company Agency:
 EVP, Chief Creative Officer: Joe Baratelli
 SVP, Executive Creative Director: Jason Sperling VP, Creative Director: Alicia Dotter Marder Associate Creative Director: Jeni Stewart
 Senior Art Director: Leo Borges
 Sr. Copywriter: Peter Megler Jr. Art Director: Dennis Haynes Jr. Copywriter: Megan Lienfelder Jr. Copywriter: David Bassine
 SVP, Chief Production Officer: Gary Paticoff VP, Executive Producer: Isadora Chesler Senior Producer: Fran Wall
 Broadcast Production Coordinator: Jeanette Howes EVP, Management Account Director: Brett Bender
 SVP, Group Account Director, HRM: Fern McCaffrey Account Supervisor: Alison Bickel Account Executive: Matthew Boyer Account Assistant: Kendall Rouse Production Company/Effects: Brand New School Director: Ben Go Managing Partner: Devin Brook Executive Producer: Paul Abatemarco Head of Production: Amy Russo Line Producer: David Wolfson Director of Photography: Shawn Kim VFX Supervisor & 2D Lead: Todd Mesher CG Supervisor: Bryant Rief Post Producers: Sabrina Elizondo, Alex More Matte Painter: George Fuentes Designers: YoonSun Lee, Ben Yonda, Brandon Lee Smith, Ken Gun Lee, Matt Hollister Asst. Editor: Austin Lewis 3D Artists: Slavik, Amy Vatanakul, Matt Bauer, Sam Baese, Ian Mankowski, Cameron Walser Flame Artist: Elad Offer Nuke Artists: Josh Studebaker, Lori Weiss Compositors: Maithy Tran, Laury Santoso, Ben Hurand Storyboard Artist: Judah Dobin Editors: Erik Barnes, Mark Imgrund Colorist: Loren White Music:
South Music and Sound Audio Post: Lime Mixer: Dave Wagg Assistant Mixer: Adam Primack Executive Producer: Susie Boyajan