By thelaegotist / / Red Tettemer O’Connell + Partners (RTO+P) released a playful holiday scratch & sniff book just for dogs, called “Is That My Dinner?” for the healthy, human-grade pet food company, The Honest Kitchen. To showcase The Honest Kitchen’s product and to communicate the benefits of feeding pets healthy grade food, “Is That My Dinner?” taps into the one thing we all know our dogs love – smelling. In partnership with illustrator Annie Davidson, who co-designed and executed the artwork, “Is That My Dinner?” is a story about a hopeful puppy, scratching and sniffing his way through a holiday party in search of a proper holiday meal. Throughout the book, the readers/smellers are taken through a selection of scratch & sniff scents including pumpkin and peppermint. A perfect stocking stuffer for the holidays, each copy of “Is That My Dinner?” will be available nationwide at retail stores and will contain samples of The Honest Kitchen’s “Embark” and “Love” products as part of the bundle. RTO+P has also created a new website (www.IsThatMyDinner.com), featuring coupons redeemable in-stores and will handle the social media on Facebook and Twitter.
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Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]