By usfndns / / Volvo’s new XC60 was released with 60 new car feature innovations. The target audience for the vehicle were young professionals and families who were very active online, particularly on YouTube. Instead of one standard pre-roll ad, Grey Canada set out to hyperlink all the features to “6 billion hours” — the total amount of YouTube content that is typically viewed over the course of a month. That way, the pre-roll ad you were forced to watch would feel more customized to the YouTube video you were waiting to watch — and catch your attention. They hyperlinked specific YouTube themes and subject matter to specific car features. Team members from the agency worked together 24 hrs/day, creating hundreds of XC60 pre-roll videos that delivered trending and topical messages in real time. Now that’s commitment to a client.
zacklee / TUMI & Rosario Dawson Celebrate Womanhood In Recent Campaign Edited By Cut+Run’s Gary Knight For Agency EP+Co
women are doing wonders all over the world and in many dimensions , their role in house to be appreciated more strongly because that part has a [Read More]
Ronnie Anderson / TaylorMade’s Latest Campaign by Zambezi
Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]