Women Get it on With Their Harlequin Romance Novels


By usfndns / / Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last five years? Why have they fallen out of love with their favorite romance novels? Knowing that all women are different with different fantasies, Harlequin launched a campaign focusing on its wide range of book series, showing women that the perfect romance is waiting for them. Entitled “Escape the Everyday,” the campaign includes videos that show mature women eagerly indulging in their literary fantasies, unbeknownst to their oblivious husbands. Agency: BBDO Toronto.