Luxury, Through David Beckham’s Eyes


By usfndns / / Icon David Beckham is at the center of the new campaign for luxury hotel and casino giant Sands and its Asia properties, the Venetian, Macao and Marina Bay Sands in Singapore. Explains AR Executive Creative Director Paul Eustace, “The campaign idea ‘Never Settle’ means never having to compromise and always seeking the unparalleled; from amenities and experiences to the choices we make in the ways we live.” The series spotlights the shared attributes of the David Beckham brand and the experience that the Venetian Macao and Marina Bay Sands Singapore delivers for its visitors: luxury, excitement, worldliness, and the confidence to live beyond your wildest dreams. Agency: AR, New York. Director: Anthony Mandler.