By usfndns / / When Turkish Airlines sent Kobe Bryant and Lionel Messi on a ‘Selfie Shootout’ to Widen their World the film clocked up over 137 million views. So, how do you follow the most watched ad on You Tube in 2013? With food, that’s how. We all love food. When we go on holiday, sure we go and see the museums the monuments, the wonders of the world, but if we’re really honest, it’s the food we ALWAYS remember. It’s the food that really makes you feel like you’re a local if you find the right little joints and restaurants. Food really does ‘Widen your World’ like nothing else. So, this time Turkish Airlines are sending Lionel Messi on a culinary race around the world with none other than the great Didier Drogba. Who will be the first to discover the most epic food on the planet? Agency: CP+B, London.