By usfndns / / This is WEMO’s first-ever consumer marketing campaign — and it sure is a heartfelt one for a technology brand that could easily have dismissed the emotional hook. WEMO gives you the ability to be at home… even when you’re not. It’s a simple way to control your household electronics and appliances on your mobile. From anywhere. “The Big Anniversary Rig” tells the story of a hopeless romantic, far away from home on his first wedding anniversary. He proves you can overcome being apart, if you “WEMO THAT.” Annotated at the end of this spot are three “How Dan Did It” videos, which show how the main character achieved his anniversary surprise. Agency: CP+B, LA.
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