MetLife Asks, “Who Do You Live For?”


By usfndns / / MetLife’s new campaign, breaking today, is called #WHOILIVEFOR and coincides with Life Insurance Awareness Month in September. Its aim is to start a conversation about life insurance in a very different way. The effort asks you to think about life insurance not as a death benefit, but as an affirmation of the person or people in your life whom you’re living for. Agency: CP+B.