By usfndns / / To prove that Montana’s ‘Best of BBQ Sampler’ event is irresistible, the restaurant tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket and shrimp. And it worked. Created by Vancouver-based ad agency One Twenty Three West, Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. But the bartering didn’t end there. The entire production crew and advertising agency also agreed to take part of their payment in BBQ. Try that shit with tofu.