vitaminwater and Kevin Hart Hydrate the Hustle


By usfndns / / CP+B LA is taking vitaminwater back to its roots — as a hard-working brand that started as a small start-up in Queens, NY and one that understands hard work pays off. In their newest work, vitaminwater is supporting those who don’t take shortcuts or the easy way out with the “hydrate the hustle” campaign. vitaminwater partnered with Kevin Hart to help share the message because he’s a huge fan of the brand and exemplifies the hustle and exactly how hard work pays off. The brand’s also hosting exclusive content on, where you’ll get a hilarious look into exactly how Kevin made it to where he is today.